Salty Dog LinkedIn Tip: Show Your Work!
LinkedIn allows you to add a variety of media such as videos, images, documents, links, and presentations to the Summary, Education, and Experience sections of your LinkedIn profile. This enables you to showcase different projects, provide samples of your work, and better optimize your LinkedIn profile. LinkedIn is all about connecting professionals with other professionals- and […]
Salty Dog LinkedIn Tip: Just What is LinkedIn, exactly?
LinkedIn is used by professionals worldwide to connect with other professionals. Some call it Facebook for Business, and it’s the world’s largest professional network with millions of members and growing rapidly. Among its many benefits: Establish your professional profile and control one of the top search results for your name. Build and maintain a broader […]
Salty Dog Youtube Tip: Don’t Be Afraid to Encourage Your Own Success!
Every video should have a call to action to encourage Youtube viewer engagement. There’s many things you can ask for: thumbs up, insightful comments, subscriptions, or even video responses! However, you’ll want to be sure to include some sort of reference to what your viewers give you to let them know that you’re not just listening- […]
Salty Dog Youtube Tip: Go Descriptive or Go Home!
Your video descriptions are extremely important. YouTube’s internal algorithms cannot watch your videos, so it has to make as much use of what information it can see. It considers many factors when ranking your video, such as views, likes, shares, overall subscribers, average length of video watched, and of course- your video description itself. While many factors are […]
Salty Dog Web Design Tip: Don’t Reinvent the Website Wheel
When you build a new website, you generally have two options: start completely from scratch, or use a Content Management System- also known as a CMS. CMS tools are many, with Joomla, Drupal, and WordPress being several popular options. As opposed to a traditional website made entirely in HTML & CSS, CMS tools provide proven […]
Salty Dog Web Design Tip: Make a Good First Impression, and There’s No Going Back!
Don’t Give Your Viewers a Reason to Go Back! You’ve got about 5 seconds, and just 5 seconds, to make a positive impression on your visitors and potential clients. Usage habits have shown that the Back button is the most commonly clicked button and usually quite quickly, which means giving them a reason to stay […]
Salty Dog Web Design Tip: Freshen Up Your Content
Keep your content fresh! This means updating your news, updating your photo galleries, anything! Exclamation marks necessary, as this can’t be emphasized enough. Search engines always give ranking priority to websites that have been updated recently, and it also just plain lets your potential clients know that you’re alive and active. They tend to like that.
Salty Dog Web Design Tip: Act Your Age For Best Results
Target your primary demographic! Although your site should be appealing for ‘everyone’, your bread and butter clients are the ones most likely to find, visit, and use your site. If you skew older, readability and simplicity to navigate are non-negotiables. If you skew younger, you have more flexibility but less time to make an impression before their attention is lost and they’ve already moved on.
Salty Dog Web Design Tip: Give Your Clients Some Space!
Website design is crucial- no one enjoys using crowded, messy websites! Too much clutter will turn off viewers like nothing else, largely because they have no idea where to go. It’s better to direct the eyes and give your clientele bread crumbs in the right direction rather than sending their eyes all over the place- that’s just going to send your viewers to the Back button. Not to mention, if your potential clients see nothing but a cluttered & ugly mess, they’re likely to assume that it’s a reflection of the quality of your business.
Social Media Success Tip: Don’t Forget the Small Stuff!
Social media account creation can be more complex than it appears on the surface. Whatever you do and whatever services you’re using for social media, be sure you’re taking advantage of every feature & every function available to you in order to drive the maximum number of eyes to your business. Common mistake include leaving out an address, no proper business description, logo not prominent, no hours of business listed, and not setting up a proper call to action button on applicable services like Facebook. All of these things make you not just easier to find on the social media site you’re putting them on, but also Google too.