Putting your business on social media has one aim: to improve sales, whether directly or through building customer relationships (which will hopefully lead to more sales). All of your followers know this. However, social media is not a direct sales platform, so avoid treating it that way. In fact, many social media sites will put a limit on this kind of potentially spammy behavior- leading to possible blacklisting and other counterintuitive consequences.
Twitter started as a service that was pretty simple- you could type up a short message and maybe a link, and that’s about it. Things have changed, however, and today there’s a lot more you can do with the service! Twitter may be one of most useful– and misunderstood– social networks out there. It’s a lot easier to conquer than you think, and it doesn’t take that long to become a pro.
YouTube can be a difficult place to be seen, especially when there’s a lot of competition in your particular niche. As YouTube’s search algorithm doesn’t use backlinks, it puts a lot more search weight on the user experience. If people enjoy watching your video and show that they enjoy watching your video, you’re about a get a lot more views.
Convert Facebook fans into Twitter followers and LinkedIn connections into contacts that circle your profile on Google Plus. Just because you’re finding success on one service doesn’t mean that you can’t find success on others, too! Most of these services offer cross-posting and cross-linking, the cumulative effects of which drive social media clout, which in turn drives views and mindshare.