Social Media Success Tip: Your Followers Know You Mean Business

social-media-icon-mashup-3Some of the Many Web & Social Media Services Available to Promote Your Message

Putting your business on social media has one aim: to improve sales, whether directly or through building customer relationships (which will hopefully lead to more sales). All of your followers know this. However, social media is not a direct sales platform, so avoid treating it that way. In fact, many social media sites will put a limit on this kind of potentially spammy behavior- leading to possible blacklisting and other counterintuitive consequences.

Instead, foster relationships and provide information or entertainment for free. Enlightening and informing your audience builds trust and ensures a stronger client to business relationship. Many of the most successful brands on social media have been able to dramatically slash their marketing budget due to their audience essentially doing the advertising for them, such as Denny’s and Fox. You too can build this kind of success- it just starts with engaging your audience in a friendly, positive way.