The YouTube Metrics That Matter

YouTube can be a difficult place to be seen, especially when there’s a lot of competition in your particular niche. As YouTube’s search algorithm doesn’t use backlinks, it puts a lot more search weight on the user experience. If people enjoy watching your video and show that they enjoy watching your video, you’re about a get a lot more views.

Subscribing and liking are two of the most important user experience communication methods that YouTube uses. When someone likes your video enough to subscribe after watching it, it sends a strong message to YouTube that you’ve made something worth watching. Likes are much less important, but still definitely count. You can ramp up both of these methods of user interaction by simply asking for it! At the end of your video, give people a strong call to action that encourages them to subscribe.

If you’re a small business looking to get found on Google, quality YouTube videos are a great way to do it- and we can help. Contact Salty Dog Web Design today for a video production quote, and get ready to get seen!